By Ekpenyong Emmanuel
Former Presidential candidate Peter Obi has launched his official TikTok page.
This development comes on the heels of Nasir El-Rufai, the former governor of Kaduna State, who amassed an impressive 200,000 followers within 24 hours of opening his TikTok account.
Obi, who announced his TikTok debut on his X handle, uploaded a video inviting his followers to join him on his quest to build a new Nigeria.
His message was clear: “This is my official and only TikTok page. Kindly join me towards building a new Nigeria that is possible”.
By leveraging TikTok’s vast user base, Obi aims to further engage with the youth and promote his vision for a better Nigeria.
As the country navigates its complex political terrain, Obi’s foray into TikTok signals a recognition of the platform’s potential as a tool for political mobilization and outreach.
As Obi builds his presence on TikTok, it remains to be seen how his strategy will unfold and what impact it will have on the Nigerian political landscape.
One thing is certain, however: the intersection of politics and social media in Nigeria will continue to be a space worth watching.